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LOGO DESIGN is the core of brand identity. Great logo design requires a complex mixture of design skills, creative theory and skillful application. Mastering all aspects of this craft takes time, but considering the logo, or brand mark, remains the centerpiece of most branding schemes and is vital in representing your companies image, its importance cannot and should not be underestimated. Your choice of logo design can be one of the most important visual decisions your company makes, just as important as the Graphic Designer you choose for its creation.
GRAPHIC TYPOGRAPHY is, quite simply, the art and technique of arranging type. It’s central to the work and skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, color scheme, design theme and so on will make the difference between a good, bad and great design, but great Graphic Typography is often down to creative intuition.